Erica Tracey Hirshfeld is known for her work in animation and media. She’s worked on top animation projects and led media branding efforts. Currently, she serves as the Head of Production at Trollbäck & Company, a design and branding firm. Her path from animation to media leadership highlights her skill in visual storytelling.
Let’s explore her animation work, shift to media production, and role at Trollbäck & Company.
Additionally, we will explore her approach to privacy, her personal life, and how she has established herself in the competitive media industry.
Growing Up and College Life
Born and raised in an environment that fostered creativity, Erica Tracey Hirshfeld pursued her passion for media and storytelling early on. She attended the University of Michigan, where she studied Media Studies and Communication.
At the University of Michigan, she studied media analysis, production management, and communication. These experiences helped her build the skills required to excel in the entertainment industry. She took courses in media strategy, graphic design, and digital storytelling—skills she still uses today.
Jumping into Animation
Erica’s entry into the animation industry marked the beginning of an exciting career path. She took on roles that involved production management and post-production assistance, gaining hands-on experience in bringing animated stories to life. Her early work allowed her to develop skills in project coordination, creative problem-solving, and media execution.
She managed tight schedules and smooth workflows, becoming a go-to production lead. Her first few projects established her reputation as someone who could effectively coordinate different aspects of production while maintaining high standards.
Key Animation Credits
1. Polly Pocket: Lunar Eclipse (2004)
Erica Tracey Hirshfeld served as the Production Manager for Polly Pocket: Lunar Eclipse, a popular animated movie that captivated young audiences. This role required her to oversee production schedules, manage teams, and ensure a smooth workflow.
As a production manager, Erica Tracey Hirshfeld was responsible for handling the animation pipeline and working closely with animators, voice actors, and technical teams to bring the film to life. Her expertise in production management helped streamline processes, reducing production delays and ensuring high-quality output.
2. My Scene Goes Hollywood: The Movie (2005)
In this project, Erica Tracey Hirshfeld contributed as part of the additional crew, supporting various aspects of production. The animated film blended fashion, music, and storytelling, making it a standout project in her portfolio.
This project showed how she adapts under tight deadlines. Her expertise in managing pre-production and post-production tasks ensured that the movie met industry standards and appealed to its audience.
3. PollyWorld (2006)
Returning to the Polly Pocket franchise, Erica Tracey Hirshfeld worked as a Production Manager on PollyWorld. Her role involved coordinating the creative and technical teams to maintain quality and meet deadlines.
With her growing experience, Erica played a crucial role in ensuring that the animation style remained consistent while managing the challenges of storytelling and animation production. Her ability to manage resources efficiently helped the production team stay on schedule.
4. Barbie Diaries (2006)
As a Post-production Assistant on Barbie Diaries, Erica Tracey Hirshfeld gained valuable experience in editing, finalizing animation sequences, and ensuring the film’s visual consistency. This role deepened her understanding of the animation production pipeline.
Her involvement in this project allowed her to collaborate with top industry professionals and gain insights into how media franchises maintain brand consistency. Her role in post-production further sharpened her skills in media editing and visual effects management.
Moving into Media Production
After gaining extensive experience in animation, Erica Tracey Hirshfeld expanded her expertise into broader media production. She transitioned from working on animated films to taking on strategic roles in media branding and production management. This shift eventually led her to Trollbäck & Company, where she contributed her knowledge of design and branding to enhance the company’s creative output.
At Trollbäck & Company, Erica had the opportunity to work on diverse projects beyond animation. She began focusing on how branding and design play a crucial role in the media industry. Her work involved creating visually compelling brand identities, overseeing branding campaigns, and ensuring consistency in media representation.
Leading Production at Trollbäck
Erica’s dedication and expertise earned her the position of Head of Production at Trollbäck & Company. In this role, she oversees media projects, ensures brand consistency, and manages production processes. Her leadership has led to the successful execution of numerous branding campaigns and visual storytelling projects.
Under her leadership, Trollbäck & Company has executed numerous successful branding campaigns. Her ability to balance creativity with strategic execution has made her an invaluable asset to the firm.
Her expertise in visual communication and storytelling has helped companies build stronger brand identities. She has collaborated with top-tier media firms and brands, ensuring that they convey their messages effectively through visual media.
Through her work at Trollbäck & Company, Erica has contributed to shaping modern media branding. Her innovative approach has helped redefine how brands communicate visually.
She has worked on branding projects for leading entertainment networks, ensuring that their media presence aligns with their brand values. Her creative leadership has influenced the way brands engage with audiences through animation, design, and media production.
Personal Life
Beyond her professional achievements, Erica is also known as the wife of Peter Schrager, a sports journalist recognized for his work with NFL Network and Fox Sports. While she leads a demanding career, she balances her professional and personal life with grace.
Her ability to juggle personal commitments with a high-pressure career is commendable. Despite being married to a well-known media personality, she has maintained her own professional identity and continues to excel in her industry.
Unlike many in the media industry, Erica prefers to maintain a low public profile. She separates her personal and professional life while continuing to make an impact through her work. Her ability to work in a busy industry while maintaining privacy reflects her professionalism and dedication to her craft.
Wrapping Up
Erica Tracey Hirshfeld’s journey from animation production to media leadership is a testament to her skills, adaptability, and passion for storytelling. With a strong foundation in visual communication, she continues to shape the industry through her work at Trollbäck & Company. Her story serves as an inspiration for aspiring media professionals looking to make their mark in animation and media production.
Her expertise in animation, branding, and media production makes her a powerhouse in the creative industry. As she continues to lead projects and innovate within media branding, her contributions will remain significant in shaping the future of visual storytelling.
