Have you heard about the car dealer who’s changing how celebrities buy their luxury rides? Eric Whitehead has made quite a name for himself in the car industry. He’s built a million-dollar business selling fancy cars to the rich and famous. But just how much money has he made along the way?
Let’s take a closer look at Eric Whitehead’s success, career, and the path that led him to where he is today.
Eric Whitehead Net Worth
Eric Whitehead’s current net worth is about $5 million as of 2024. This number has grown impressively over the past few years, especially considering his young age in the business world. His wealth has been steadily growing since he first started in the luxury car business, with estimates suggesting a 25-30% increase year over year during his best periods. The term “net worth” simply means the total value of what someone owns minus any debts they have.
The bulk of Eric’s money comes from owning PTG365, a luxury car dealership that connects famous clients with exotic and luxury vehicles. His business works differently than most car dealers. Instead of keeping many cars in a showroom (which costs a lot of money), Eric finds the exact car a client wants when they ask for it. This smart approach has given him profit margins between 15-20%, which is much higher than most car dealers make.
Throughout his career, Eric has reached several impressive monetary goals. He had his first $1 million in assets before turning 30, mostly because he put early profits back into his business. The Cars365 app he created brings in more money and was valued at over $2 million during a funding round. Recently, he expanded PTG365 to three major U.S. cities, with each new location adding roughly $500,000-$700,000 to his yearly income. After finishing his business degree from BMCC, Eric used what he learned to grow his company and increase his wealth.
Luxury Car Dealer
Eric built his $10 million luxury car business from scratch by noticing a gap in the market. Unlike old-fashioned dealerships with huge showrooms and high costs, he created a personal buying experience. He started with just two cars and a small office, focusing on building relationships rather than having lots of inventory. By using social media and growing his network, he turned that small operation into PTG365, now serving clients across the country. The business grew from handling 5-10 cars monthly to selling over 100 luxury cars per month.
PTG365 stands out by offering amazing cars that few other dealers can get. From Lamborghinis and Ferraris to rare limited-edition models and custom-built supercars, Eric makes sure his clients can get virtually any car they want. What makes his business special is the white-glove service—clients can ask for specific features, colors, and changes, often getting their dream car in half the time of regular dealerships. The company also offers maintenance services and exotic car rentals and helps collectors find rare models, creating multiple ways to make money beyond just selling cars. Eric works closely with his business partner, Dave Obaseki, who helps run operations and grow their dealer network.
Eric’s client list includes many big names in entertainment and sports. His first celebrity client came through a chance meeting, but he used that relationship to build trust with other famous people. Word spread about his discretion, efficiency, and ability to find hard-to-get models. Soon, famous clients including Mulatto, 50 Cent, T.I., and Gucci Mane were coming to him directly. Eric understands what these clients want—privacy, speed, and exclusivity—and created a buying experience specifically for people who are used to getting what they want, when they want it.
Early Life & Career Start
From an early age, Eric showed signs of the business thinking that would later define his career. Growing up in a middle-class neighborhood, he was the kid who always had side hustles—from selling candy at school to organizing small events. His parents, both hard-working professionals, taught him the value of making his own money. A big moment came when his uncle, who worked in luxury sales, took him to a high-end car showroom at age 15. This sparked Eric’s interest in not just the cars themselves but the whole luxury buying experience.
At age 17, Eric got his first job at a local car dealership, washing and detailing cars. This early experience was very valuable as it showed him all parts of the business. He quickly moved into sales, showing a natural talent for connecting with clients. By 19, he had become one of the top salespeople at the dealership, earning more money than many college graduates. This early success allowed him to save $50,000 within two years—money that would later help him start his own business. During this time, he also studied for his business management degree at BMCC, going to classes in the evenings while working full-time.
The help Eric got from mentors played a big part in his rise. His first manager at the dealership saw his potential and took him under his wing. This mentor taught Eric the details of high-end sales and introduced him to his network of industry contacts. Later, Eric connected with Brandon Medford, an established name in luxury car sales, who helped him improve his business model. These relationships helped Eric learn the industry faster and avoid mistakes that might have hurt his path to success. In his personal life, Eric has been linked to entrepreneur Sierra Gates, though he keeps his private relationships mostly out of the public eye.
Celebrity Clientele
Eric’s client list includes some major names in entertainment and sports. While he keeps client information private, social media posts and interviews have shown that basketball players, musicians, and TV personalities regularly buy from him. Famous clients like Mulatto, Gucci Mane, and 50 Cent have all been seen with cars from PTG365. His first major celebrity client was a rising rap star who needed a custom SUV for a music video. After delivering exactly what was needed very quickly, Eric got referrals to the artist’s entire group of friends. This continued as happy clients told others about their experience.
These celebrity endorsements greatly helped PTG365’s growth and directly boosted Eric’s net worth. When a well-known athlete posted his new exotic car on social media and tagged PTG365, Eric’s follower count jumped by 15,000 overnight. This kind of free publicity would have cost hundreds of thousands in advertising. More importantly, each famous customer brought in 3-5 more wealthy clients from their circle, growing Eric’s business with almost no marketing costs. This celebrity-driven approach helped PTG365 increase earnings by 40% in a single year.
Eric’s networking goes beyond just making sales. He builds relationships by understanding what famous clients need. He attends exclusive events, sponsors celebrity charity functions, and shows up at places where wealthy people gather. Rather than using pushy sales tactics, he positions himself as a helpful resource. By helping a music producer find a rare vintage car or assisting an actor with quietly selling their collection, he builds trust. This approach has turned many one-time customers into repeat clients who now rely on Eric for all their car needs.
PTG365 Expansion
Starting in New York, Eric carefully planned his company’s growth to maximize both coverage and profits. Rather than rushing to open locations everywhere, he picked cities with lots of wealthy people who love luxury cars. Los Angeles became the second PTG365 location, targeting the entertainment industry’s steady demand for impressive vehicles. Miami followed next, capturing both resident wealth and the seasonal influx of rich individuals. Each new location was established only after securing partnerships with local service providers and building a reliable team that could maintain the PTG365 customer experience standards.
The financial impact of this expansion has been huge for Eric’s wealth. Each new location needs an initial investment of $300,000-$500,000 but typically starts making money within 6-9 months. More importantly, having locations in multiple cities allows PTG365 to find buyers for unique vehicles across a much larger customer base. This expanded reach has increased overall company revenue by approximately 60% since the first expansion, with Eric’s income growing proportionally as the majority owner of the business.
The expansion journey wasn’t without challenges. The Los Angeles launch faced legal hurdles related to importing certain European models, temporarily reducing the cars they could offer. In Miami, Eric had to compete in an already competitive luxury car market with established dealers. Managing cash flow became more complex with multiple locations operating at the same time. Eric overcame these obstacles by bringing in specialized partners with local expertise, investing in legal consultation, and implementing good financial tracking systems. These solutions required additional investment but ultimately strengthened the company’s foundation for sustainable growth.
Social Media Influence
Eric’s smart use of social media has been a key driver of his wealth growth. Unlike traditional car dealers who relied on showroom visits, Eric built a digital-first business model. His Instagram account, featuring beautiful photos of exotic vehicles and behind-the-scenes delivery moments, has attracted over 500,000 followers. This social presence works as both a portfolio and marketing channel—each post generating inquiries that convert to sales. By creating this direct path to consumers, Eric eliminated middleman costs and advertising expenses that typically eat into profits in the car industry.
The Snapchat show “Driven” took Eric’s digital presence to another level. The series, which follows the PTG365 team as they find and deliver dream cars to clients, gets millions of views per episode. While the show itself makes money through sponsorships and platform payments, its real value comes from the business it attracts. After each episode airs, PTG365 sees a 20-30% spike in inquiries. According to industry estimates, the show has indirectly added at least $1.5 million to Eric’s earnings through increased business volume and brand partnerships that emerged from the exposure. The show frequently features his business partnerships with Brandon Medford and Dave Obaseki, showcasing how the three work together.
Eric’s approach to digital platforms goes beyond just posting content—he uses them as business tools. His team uses data to identify trending models and color preferences among luxury buyers. They track engagement metrics to improve their content strategy and target specific buyer segments. The Cars365 app, developed by Eric’s team, allows clients to browse available vehicles, request specific searches, and even start purchases right from their phones. This digital approach has reduced costs while expanding market reach, creating a business model with much higher profit margins than traditional dealerships.
Personal Lifestyle & Assets
Eric’s lifestyle shows his success while maintaining a surprising level of practicality. His impressive collection of assets includes:
- Modern penthouse apartment in New York valued at approximately $3.2 million
- Beach house in the Hamptons worth about $1.8 million
- Investment condo in Miami purchased at $950,000
- Private office space in downtown Manhattan valued at $1.2 million
- Luxury watch collection estimated at $350,000
His car collection features several amazing rides:
- Customized Lamborghini Urus in matte black with custom interior ($325,000)
- Classic Ferrari 458 in signature red ($280,000)
- Well-maintained Honda NSX from the 1990s – his childhood dream car ($85,000)
- Limited Edition Mercedes-AMG GT Black Series ($400,000)
- Practical daily driver: Tesla Model S Plaid ($140,000)
Unlike some in his position, Eric rotates through his inventory rather than keeping a huge personal collection, allowing him to experience many vehicles while keeping his assets easy to sell if needed.
Beyond cars and real estate, Eric has built a diverse investment portfolio that adds significantly to his overall net worth. About 30% of his wealth is in traditional investments like stocks and bonds, focusing on technology and luxury goods companies he understands well. Another 20% is invested in startup ventures, including a car customization technology platform and a high-end automotive parts manufacturer. Perhaps most importantly, he bought a 10% stake in an exclusive auto transport company that now handles logistics for PTG365, creating both passive income and operational advantages for his main business.
Eric’s approach to personal finance shows the same smart thinking that built his business. He works with a dedicated financial advisor who specializes in business owners with up-and-down incomes. While he enjoys some luxury experiences, friends have noted he prefers investing over spending. He keeps his expenses relatively modest compared to his income level, following a modified 60-30-10 rule—investing 60% of new income, using 30% for lifestyle, and saving 10% in cash reserves. This disciplined approach has allowed him to handle industry downturns without hurting his financial position or business operations.
Conclusion
From washing cars as a teenager to building a multi-million dollar luxury car empire, Eric Whitehead has created impressive wealth through innovation in the car industry. His current net worth of about $5 million reflects not just his success in car sales but his ability to build a brand, use digital platforms effectively, and create unique business models. With his business degree from BMCC, connections to celebrities like Mulatto and 50 Cent, and his relationship with fellow entrepreneur Sierra Gates, Eric has positioned himself where luxury, entertainment, and business meet. While PTG365 continues to grow and his investments diversify, Eric’s story shows how finding a specific niche and serving it extremely well can lead to substantial financial success, even in a competitive industry.
